Before
0.8x ROAS
Meta ads bleeding cash, no repeat customers
After
4.8x ROAS
₹47L monthly revenue, 12,400 new customers
We went from barely breaking even to ₹47L monthly revenue in 8 months. The UGC creative strategy GSARTH built was the game-changer — our customers became our best marketers.
Meera Thakur
Co-founder, Ayaana Wellness
Ayaana Wellness
The Challenge
Ayaana was a bootstrapped ayurvedic skincare D2C brand struggling with ₹180/customer acquisition cost and near-zero repeat purchases. Instagram presence was weak, and Meta ads were burning cash with 0.8x ROAS.
GSARTH Strategy
Revamped brand identity with Indian artisanal aesthetic and UGC-first creative strategy
Built performance funnel: Awareness (Reels) → Consideration (UGC Testimonials) → Conversion (Offer Ads)
WhatsApp retention automation for abandoned carts and post-purchase cross-sell
Influencer seeding with 35 micro-creators in the clean-beauty niche
+312%
Revenue Growth
4.8x
ROAS Achieved
-58%
CAC Reduction
+12,400
New Customers